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Marketing Fine Art Photography, by Alain Briot
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In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available. In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints. Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD. Topics include:
- Defining fine art photography
- Wholesale, retail, and consignment
- Knowing your customer
- Where to sell and how to price fine art
- Fundamentals of marketing and salesmanship
- Profitability and honesty in business
- Packing and shipping fine art
- Common marketing mistakes
- The unique selling proposition (USP)
- Sales Rank: #439342 in Books
- Brand: Brand: Rocky Nook
- Published on: 2011-06-11
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .84" w x 8.00" l, 2.28 pounds
- Binding: Paperback
- 320 pages
- Used Book in Good Condition
About the Author
Alain Briot is one of today's leading contemporary landscape photographers. Originally from Paris, France, he attended the Academie Nationale des Beaux Arts where he studied drawing and oil painting from 1977 to 1980. Briot then began his study of photography at the American Center in Paris. After visiting the American Southwest, Briot became enthralled with the artistic potential this landscape afforded and in 1986 he relocated to the U.S. He began his study of photography at Northern Arizona University, earning his Bachelor's Degree in 1990 and his Master's Degree in Visual Communication in 1992.From 1995 to 2002, Briot lived at Canyon de Chelly, Arizona, in the heart of the Navajo Nation. Living there allowed him to become intimately familiar with Native American arts and culture, which is evident in the frames and matting designs he uses. Briot's goal is to create the most exciting and beautiful photographs possible. His equipment—be it cameras, software, etc.—is chosen for the ability to make this possible.Alain Briot is a columnist on the highly respected Luminous Landscape website, and is a popular teacher of photography workshops. He currently lives and works in Phoenix, Arizona with his wife Natalie. Learn more about Alain at www.beautiful-landscape.com.
Most helpful customer reviews
17 of 18 people found the following review helpful.
Okay if if you shoot images similar to the author
By Prof. G
This is not a bad book if you're into shooting photographs similar to the author and you want to join the circuit of galleries you see in places such as Sedona, AZ... The author actually gives a lot of good advice.
The book is pretty well made for that audience.
The catch though, is that it's not really about the real market of contemporary art photography. You will not find here references to Paris Photo, nor references to photographers who are in contempory art museums.
But, once you know this is strictly about the type of photography similar to the author's, and if it's your thing, this might be a good fit.
29 of 30 people found the following review helpful.
Excellent - Clear, Concise, Informative for Fine Art Photography
By AnAmazonCustomer
After waiting several months for the release of this book, I was pleasantly surprised how readable, clear, concise and justified the approach was. The author clearly differentiates between fine art photography and other forms (ie, stock photography for example). If you are searching for ways to monetize your hobby...this is probably NOT the book for you. On the other hand, if you are searching for tried and true methods of turning a "hobby" into a full-time artistic pursuit while creating a stream of income from your fine art...this IS the book for you.
The author takes the time to provide a strong foundation for fine art photography as compared to other forms - something the reader would be well advised to examine in brutal honesty. Does your photography really qualify as fine art? If not, can it or should you keep moving to find your own niche? From that foundation the author goes on to explore all of the nuts and bolts of selling, marketing, showing and networking including mention of recent technology ranging from payments to social media marketing. There is a superb balance between tried and tested methods and new approaches with an emphasis on realistic steps designed to help you begin at the basics and grow from there.
Exceptionally clear, very readable. Highly targeted and delivers exactly what is promised.
1 of 1 people found the following review helpful.
An Awesome Practical Education
By Mark A. Mathews
The most complete book I have ever seen on the subject of building a small photography business based on Fine Art sales. Straight forward with no bs. What a great team Alain and Natalie have made. This book, along with their heart for the genuine art of fine photography, gives new businesses, and artists, hope for future success. Bravo. Beautiful.
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