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First published in 2009, this book has already received several awards. The Gallos rose from abject poverty in the early 1900s to create the most successful wine company in the world, the Gallo family used hard work, strong values-and crime-to find their success. In Gallo Be Thy Name, biographer Jerome Tuccille takes readers through Prohibition and the Great Depression, following the Gallos as they ride the turbulent currents of history to triumph. But beneath the shiny steel surface of the Ernest & Julio Gallo Winery swirl rumors of murder and a sweeping story of passion and power. Blue Mustang Press is proud to offer this revised edition.
- Sales Rank: #827614 in Books
- Brand: Brand: Blue Mustang Press
- Published on: 2010-05-21
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .51" w x 5.98" l, .73 pounds
- Binding: Paperback
- 244 pages
- ISBN13: 9781935199045
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Most helpful customer reviews
2 of 2 people found the following review helpful.
I find it to be a good historical read of the prohibition era and the quest ...
By Older than some
This is the third book on the Gallo's that I have read. The author makes some charges that the other books hint at. Basically it points out the corruption the Gallo's practiced. I find it to be a good historical read of the prohibition era and the quest to be the largest wine producer in the US. I find the contradiction that Gallo liked the profits from Thunderbird but didn't necessarily like its name associated with the product to be humorous. Bottom line big business like to crush the small guys, at any cost.
7 of 8 people found the following review helpful.
Godfathers? No, Businessmen.
By James Gallen
"Gallo Be Thy Name" tells the story of the family which came to be a major player in the world wine market. The book mostly presents the family stories of three generations of Gallos. It chronicles the development of the company from a small California provider to a large company whose products spread across the globe.
During Prohibition, generally a difficult time for wineries, the Gallos prospered and expanded, largely by selling grapes, for cash, to the Capone operation in Chicago. Patriarch Mike Gallo liked to get his payments directly from Capone. With the repeal of Prohibition the Gallos went legit and continued to expand for decades. After the death of the founder, the growth of the winery continued under the leadership of his sons, Ernest and Julio, who would become the names associated with the business in the eyes of the nation. They would each take on duties of the business, Ernest for marketing and Julio for production. Throughout the years the business would prosper in the low cost, mass wine market, while aspiring to be recognized as contenders in the higher quality markets.
Author Jerome Tuccille does a good job of telling a story of business success marred by personal tragedy, a family torn by lawsuits but resilient enough to achieve dizzying heights of success. Founder Mike, who was viewed as a tyrant by his sons, and his wife Susie were found dead in 1933, either by murder or murder-suicide. Their grandson would later commit suicide. Their son, Mike, Jr., would later be sued by his brothers, Ernest and Julio, over an alleged trademark infringement and would counter sue over his parents' estate. Ernest and Julio would prevail in litigation, at the cost of permanent estrangement from Mike. Despite his feelings of betrayal, Mike would achieve success as a cheese producer.
This book does a good job of telling the story which, in some ways, sounds like "The Godfather" without being judgmental or turning it into a soap opera. He tells how the business was involved with the mob during prohibition and was often brushing with the law. As success followed, Ernest and Julio would buy political protection by their lavish campaign contributions. Although the family friction and squabbles would be unfortunate, the Gallos are not portrayed as a group of dysfunctional individuals, as is the case with some other prominent families. They come across as hardnosed business people who did what was necessary to succeed. The writing style is journalistic which, as good journalism will, holds your interest without arousing your emotions. I recommend this to anyone with an interest in family histories, the history of the wine industry or the history of California.
1 of 1 people found the following review helpful.
Love the 2nd to last chapter about HOPE
By Jay Krause
It's cool that they recognize some of the brands/companies that have been started by ex-gallo employees like they do in the 2nd to last chapter. It seems like Gallo has been the starting point for almost all major execs in the alcohol space. Probably one of the more impressive things about the family/company. If you go into Southern Wine and Spirits, Youngs Market, Johnson Bros. or any of the other most respected alcohol distributors in nation you find that the VP's and other higher ups started at Gallo for the most part. Great company with a lasting tradition and first class standard. Enjoyed this read.
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